Welcome to It’s Simply Life—the ultimate podcast where digital marketing and intentional living intersect. We often lose sight of what’s truly important in our fast-paced world. We’re bombarded with information and demands, disconnecting us from what matters most. Based on the principles of simplicity and living a life by design, this podcast is your gateway to cracking the digital marketing code while keeping it real about what sparks joy in life. Step into the vibrant world of digital marketing with your expert guide, host Lisa Williams. In a world of digital complexity, Lisa is here to lend a helping hand. She breaks down everything, from simplifying digital marketing to getting creative with content strategies and making sense of the latest industry trends. Drawing on her extensive experience, she’ll bring you relevant insights and relatable real-world examples that are easy to digest. The goal? To equip you with the knowledge and confidence you need to thrive in the digital marketing scene and have fun along the way! But it’s not all about algorithms and pixels. It’s also about embracing life intentionally and designing a life that aligns with your dreams. Let’s face it: between non-stop tasks, stress, the constant buzz of being “connected,” and the pressure to always be “on,”—life can get noisy. Lisa aims to help you sort through the chaos to zero in on what truly matters to you. Consider this your go-to podcast for striking a balance between mastering your professional goals and personal fulfillment. It’s not just about leveling up your business; it’s about leveling up your life. So, whether you’re tuning in for marketing brilliance or seeking motivation for intentional living, It’s Simply Life is the podcast for you. Join Lisa on this transformative journey where she decodes the complexities of digital marketing, inspires you to create a life that’s simply extraordinary, and encourages you to “Go be awesome!”
Episodes
Monday Dec 18, 2023
Episode 161: Techniques to Building a Magnetic Brand Story
Monday Dec 18, 2023
Monday Dec 18, 2023
I am absolutely thrilled to revisit one of the standout episodes from this year! As the first episode I recorded in 2023, it continues to hold its relevance as we transition into 2024. We're discussing today a topic that I hold near and dear to my heart—the art of crafting a magnetic brand story with an enduring power to captivate and engage your audience. Let’s dive in!
In this episode, I discuss:
- Why I abandoned my vision board for an action board.
- How to figure out who you are as an entrepreneur or business owner.
- Why your mindset matters.
- What is a brand story?
- Refining brand messaging.
- Identifying brand voice.
- How to demonstrate authority.
- How to make a strategy from your brand story.
- Achieving higher customer engagement and overall client satisfaction.
I believe in manifestation, hard work, and reaching beyond the stars to achieve my goals. In 2024, I’m breathing life into my business and myself. This is our year!
Key Takeaways:
- Create pillar content to recycle into micro-content.
- Create authority and thought leadership through value and information.
- Create an action board and follow through.
Go Be Awesome!
Original Air Date: Episode 135, January 4, 2023.
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