Welcome to It’s Simply Life—the ultimate podcast where digital marketing and intentional living intersect. We often lose sight of what’s truly important in our fast-paced world. We’re bombarded with information and demands, disconnecting us from what matters most. Based on the principles of simplicity and living a life by design, this podcast is your gateway to cracking the digital marketing code while keeping it real about what sparks joy in life. Step into the vibrant world of digital marketing with your expert guide, host Lisa Williams. In a world of digital complexity, Lisa is here to lend a helping hand. She breaks down everything, from simplifying digital marketing to getting creative with content strategies and making sense of the latest industry trends. Drawing on her extensive experience, she’ll bring you relevant insights and relatable real-world examples that are easy to digest. The goal? To equip you with the knowledge and confidence you need to thrive in the digital marketing scene and have fun along the way! But it’s not all about algorithms and pixels. It’s also about embracing life intentionally and designing a life that aligns with your dreams. Let’s face it: between non-stop tasks, stress, the constant buzz of being “connected,” and the pressure to always be “on,”—life can get noisy. Lisa aims to help you sort through the chaos to zero in on what truly matters to you. Consider this your go-to podcast for striking a balance between mastering your professional goals and personal fulfillment. It’s not just about leveling up your business; it’s about leveling up your life. So, whether you’re tuning in for marketing brilliance or seeking motivation for intentional living, It’s Simply Life is the podcast for you. Join Lisa on this transformative journey where she decodes the complexities of digital marketing, inspires you to create a life that’s simply extraordinary, and encourages you to “Go be awesome!”
Episodes
Monday Nov 13, 2023
Episode 156: Tools to Simplify Social Media Marketing
Monday Nov 13, 2023
Monday Nov 13, 2023
Welcome back, ya’ll! I'm your host, Lisa Williams, and today, I'm excited to share my journey of personal and professional growth with you. In this episode, I'll be opening up about the incredible power of setting and achieving goals and how this has played a huge role in the evolution of my digital marketing brand. We'll also dive into some exciting new tools and strategies I've been integrating into my content creation process. I can't wait to take you through the transformative story of my brand, "It's Simply Digital" and even more excited to introduce you to my latest venture, "The Toke Agency." So, let's explore the dynamic world of content marketing together and discover the tools that can boost your digital presence.
In this episode, I discuss:
- The importance of reflecting on past achievements and setting new goals.
- Understanding the effect of consistent efforts over time.
- The rebirth and rebranding of "It's Simply Digital."
- Transitioning from traditional color schemes to a new brand identity.
- The process of brainstorming and evolving the brand strategy.
- Launching "The Toke Agency"
- The unique challenges and regulations in cannabis marketing.
- The vision and aesthetic of "The Toke Agency."
- Tools that supercharge your content creation.
- The role of AI in enhancing content creation and analytics.
- Importance of aligning content with brand strategy and audience engagement.
- Leveraging analytics to understand audience engagement and preferences.
- The significance of adapting content strategy based on analytics.
- The necessity of personal touch in digital engagement.
- Avoiding over-reliance on automated tools for interaction.
I want to highlight how crucial it is to have a good game plan for digital marketing. It's all about being authentic and connecting from the heart. As we all keep up with the ever-changing world of creating content, remember staying true to who you are and genuinely reaching out to your audience is key.
Key Takeaways:
- Organize Your Content Effectively: Utilize platforms like monday.com or Google Sheets to manage content systematically.
- Choose the Right Scheduling and Analytics Tools: Find tools that schedule content and provide valuable insights into audience engagement.
- Maintain Authenticity and Human Connection: Ensure your digital presence and engagement are genuine and personalized.
Go Be Awesome!
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Find It’s Simply Digital on LinkedIn and Instagram.
How can I help you with your brand? Learn more by heading to our website.
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