Welcome to It’s Simply Life—the ultimate podcast where digital marketing and intentional living intersect. We often lose sight of what’s truly important in our fast-paced world. We’re bombarded with information and demands, disconnecting us from what matters most. Based on the principles of simplicity and living a life by design, this podcast is your gateway to cracking the digital marketing code while keeping it real about what sparks joy in life. Step into the vibrant world of digital marketing with your expert guide, host Lisa Williams. In a world of digital complexity, Lisa is here to lend a helping hand. She breaks down everything, from simplifying digital marketing to getting creative with content strategies and making sense of the latest industry trends. Drawing on her extensive experience, she’ll bring you relevant insights and relatable real-world examples that are easy to digest. The goal? To equip you with the knowledge and confidence you need to thrive in the digital marketing scene and have fun along the way! But it’s not all about algorithms and pixels. It’s also about embracing life intentionally and designing a life that aligns with your dreams. Let’s face it: between non-stop tasks, stress, the constant buzz of being “connected,” and the pressure to always be “on,”—life can get noisy. Lisa aims to help you sort through the chaos to zero in on what truly matters to you. Consider this your go-to podcast for striking a balance between mastering your professional goals and personal fulfillment. It’s not just about leveling up your business; it’s about leveling up your life. So, whether you’re tuning in for marketing brilliance or seeking motivation for intentional living, It’s Simply Life is the podcast for you. Join Lisa on this transformative journey where she decodes the complexities of digital marketing, inspires you to create a life that’s simply extraordinary, and encourages you to “Go be awesome!”
Episodes
Sunday Apr 04, 2021
Episode 104: The down and dirty on paid ads with Kevin Joseph
Sunday Apr 04, 2021
Sunday Apr 04, 2021
Thank you for joining us once again, today Lisa Williams talks with Kevin Joseph, of OKJ Consulting. Kevin is an expert when it comes to paid ads, analytics, and helping entrepreneurs increase their revenue. He gives us the low down on paid advertising in this episode, so make sure you pay attention! A ton of great knowledge is shared!
Key Takeaways
- Before paying for ads, make sure you have a good offer
- Don’t start running ads right away, wait until you have a budget for it
- Having a higher budget, at least initially, helps to ensure the right people are seeing your ad while Facebook is working out the algorithm
- Make sure your focus is on your target audience, not necessarily your product
- You want to cater to the section of your audience that is most likely to BUY
- How should you use retargeting ads?
- Once you figure out what problem you can solve, then you can figure out what people would need it
- How to know when it’s time to outsource
- What is a “CMO in a Box”?
Where to find Kevin:
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.